The photo campaign „More“ is intended to wake up the viewers in a certain way. The social media and the advertising industry often play with the clichéd image and the idealized body of the woman.
The project „More“ consists of pairs of images, each in context. Image number one shows a woman wearing little to nothing. The woman provokes with her body and arouses the curiosity of the audience. The second half of the image pair conveys an unexpected message. Image number two shows the same woman in the same self- determined and provocative appearance, but the image is no longer just about the woman‘s body, but about her surroundings. She is in a scenario that draws atten- tion to a problem caused by climate change. The second picture shows the model on a glacier, in the forest or on a meadow. The images are meant to confront the viewer with issues such as melting glaciers, rising sea levels, drought in the forests, dying bees, destruction of the rainforest, extinction of all animal species, or growing mountains of garbage. „More“ guides the audience from image number one, the staging of women, to image two, the depiction of climate crises, without being preachy.
forest loss: photographed in the Lesachtal Valley, where the forest shows significant damage due to severe weather, hot spells and pest infestation.
glaciers melting: These photos were taken at the Pasterze glacier at Großglockner. In the photographs the model can be seen at the Austrian glacier, which is clearly receding due to global warming and will be completely gone in the next few years.
global warming: Pictures photographed in Salzburg in barren landscape to illustrate the rise in tem- peratures, especially in summer.
plastic waste: The model standing in a meadow with a plastic sheet and plastic coat represents the current problem with plastic waste.
deforestation: The pictures are meant to draw attention to the deforestation and destruction of the rainforest and the resulting consequences.
